Yango Ads – AI & Innovation Global Event Series: AR Image Tracking Cards & Interactive Mobile Experience

Background & Objectives

For Yango Ads' AI & Innovation event series in Hanoi, USA, and Seoul, the brand aimed to infuse the spirit of technology and innovation into the attendee experience itself.

Instead of merely conveying information through offline printed materials, Marvy developed a series of AR Mobile Experiences, transforming event cards and posters into interactive touchpoints, where users could directly explore content, interact with characters, and complete activities right on their phones.

Marvy's Solution

Marvy combined AR Image Tracking technology and Interactive Mobile Web to create three distinct experiences throughout the event series:

SCAN → DISCOVER → INTERACT → SHARE

Each physical touchpoint at the event was transformed into a digital experience, making the themes of AI & Innovation more intuitive and interactive.

01. Yango Ads LIVE HANOI

AI Ambassador – Zane Volar

At the Hanoi event, each attendee received an interactive AR card. When scanning the QR code on the card's surface, Image Tracking was activated, making Zane Volar – Yango Ads' AI Ambassador – appear directly on the phone screen.

Zane Volar introduced the event and snapped their fingers, triggering the event's hashtag to appear on screen.

Users could:

• Experience AR directly on mobile

• Take photos with the AI Ambassador

• Screen record the experience

• Share on social media

Userflow

Step 1. Receive event card
Users attended the event and received a Yango Ads card with integrated QR Code and Image Tracking.

Step 2. Scan QR Code
Users used their phones to scan the QR code on the card's surface to access the Mobile Web experience.

Step 3. Activate AR Image Tracking
After granting camera permission, users pointed their camera at the image on the card. The system recognized the image and activated the AR experience.

Step 4. AI Ambassador appears
Zane Volar – Yango Ads' AI Ambassador – appeared on screen and introduced information about the Yango Ads Live Hanoi event.

Step 5. Capture & Share
Users could take photos or screen record the entire AR experience with the AI Ambassador and event hashtag.

Step 6. Social Sharing
Users shared the experience content on social platforms, helping extend interaction from the event space into the digital environment.

02. Yango Ads Event – Meeting USA

Interactive Survey & Gamified Reward

At the event in the USA, Yandex SEA attendees scanned QR codes placed at the event to access a Mobile Web experience and complete a survey about themselves and their feedback on the event. After completing the form, the system automatically randomized a gift as a thank you to participants for their valuable input and shared experiences, helping to further improve the event series.

5 gifts included:
Water Bottle · Cap · Socks · Keychain · Sticker Set

Userflow

Step 1. Approach interaction point
Users attended the event and approached the Yango Ads QR Code area.

Step 2. Scan QR Code
Users scanned the QR code to access the Mobile Web experience on their phones.

Step 3. Complete survey
Users filled out the survey form with information about themselves and shared comments/feedback about the event.

Step 4. Submit Survey
After completing all information, users submitted the form for the system to record their participation.

Step 5. Random Gift
The system activated a random reward mechanism and randomly selected 1 of 5 gifts.

Step 6. Reveal Reward
The gift was displayed directly on the screen so users knew their reward.

Step 7. Receive Gift
Users used the displayed result to claim their corresponding gift at the event area.

03. Yango Ads Event – Connect Seoul

AR Mascot – Explore New Markets

In Seoul, Marvy continued to apply AR Image Tracking to posters placed at the event area.

When scanning the QR code and pointing the camera at the poster, Yango Ads' mascot appeared on screen and guided users to explore the topic of “How to approach new markets”.

This experience transformed content on Innovation, AI, and market expansion into an intuitive interaction directly on mobile devices.

Userflow

Step 1. Approach event poster

Users attended the event and saw Yango Ads posters placed in the experience area.

Step 2. Scan QR Code
Users scanned the QR code on the poster to open the Mobile Web experience.

Step 3. Activate Camera & Image Tracking
Users pointed their camera at the visual on the poster. The system recognized the image and activated the AR content.

Step 4. Mascot appears
Yango Ads' mascot appeared directly on the phone screen, transforming the physical poster into an interactive experience.

Step 5. Interactive Guidance
The mascot guided users to explore content around the topic of “How to approach new markets”, connecting with the event's themes of Innovation and market expansion.

Step 6. Explore content
Users followed the animations and content presented via AR on mobile.

Mobile-first Experience

The entire series of experiences was developed with a Mobile-first approach, requiring no app installation; attendees simply needed to use their phone's camera to access the website and experience the content.

Conclusion

The Yango Ads AI & Innovation event series combined AR Image Tracking, AI Ambassador, Interactive Content, and Gamification to integrate technology themes directly into the attendee experience journey.

From a single card or poster, Marvy transformed offline touchpoints into interactive mobile experiences, making content on AI, Innovation, and New Markets intuitive, accessible, and shareable on social media.

Marvy – Turning AI & Innovation into interactive experiences.