1. GPS AR or VPS AR
I. Definitions
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GPS AR (Augmented Reality): AR technology based on GPS positioning to display virtual content at a specific geographic location (longitude, latitude).
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VPS AR (Visual Positioning System): Positioning technology using computer vision, leveraging images or videos from a camera to determine the device’s position and orientation in the real environment with high accuracy.
II. Uses
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GPS AR: Create large-scale outdoor AR experiences, AR map games, location promotion, outdoor events.
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VPS AR: Create highly accurate AR experiences down to specific objects, AR navigation, virtual showrooms, indoor guidance, and interactive activities tied closely to the real environment.
III. Target Users
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Businesses: Interactive marketing, customer guidance, events, product displays.
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Individual users: Participate in AR games, interactive tourism, museum tours.
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Public organizations: Museums, shopping malls, tourist attractions, exhibitions.
IV. Real-life Examples
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GPS AR:
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Jurassic World Alive – Players move in real life to collect dinosaur DNA, create new species, and battle other players.
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Outdoor marketing campaigns: users scan QR codes or open an app to see virtual objects appear in parks or squares.
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VPS AR:
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AR navigation in shopping malls (3D arrows showing the way).
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Virtual car showroom where users move around and see 3D products placed in real positions.
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Interactive art exhibitions where AR works attach precisely to walls or objects.
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2. Comparison of GPS AR vs VPS (Xense) and VPS (8thWall)
|
Criteria |
GPS AR (GPS-based AR) |
VPS AR (Xense) |
VPS AR (8thWall) |
|
Operating Principle |
- Uses GPS coordinates (±5–25m), attaches AR to longitude/latitude. |
- Uses a camera to scan the environment, matching with a pre-scanned 3D map to determine location. |
- Based on Lightship VPS, matches the environment with a saved 3D mesh map to determine position, supports occlusion & physics. |
|
Accuracy |
- Low (±5–25m). |
- High (cm–dm), precise enough to attach AR to small objects. |
- Very high (cm), supports occlusion and physics. |
|
Coverage |
- Outdoors where GPS is available. |
- Indoors & outdoors (if scanned). |
- Indoors & outdoors (if VPS-enabled). |
|
Pros |
- Global coverage. - No pre-scanning required. - Suitable for large AR map games. |
- Accurate positioning. - Indoor AR support. - AR “sticks” to the environment. - AR navigation. - Versatile interactions. |
- Over 600,000 VPS locations available. - Access to 3D mesh. - Private VPS. - WebAR persistence. - LiDAR scanning possible. |
|
Cons |
- Low accuracy. - Unstable in dense urban areas. - Not for indoors. - Cannot detect obstacles. |
- Requires pre-scanning via video or 360° camera (Xense CLAP app). - Cannot work in unscanned/changed areas. - Higher cost than GPS. - Web less optimized than app. |
- Requires real-world capture (minimum 10 videos at different times). - Cannot create VPS from GPS or still images. |
|
When to Use |
- Large-scale outdoor AR. - No need for exact precision. |
- AR navigation. - AR showroom/exhibition. - Need highly precise AR placement. |
- Indoor/outdoor AR. - Projects needing occlusion, physics, persistence. |
3. Cost Comparison
|
Cost Item |
GPS-based AR |
VPS-based AR |
|
Software Development |
Low – only needs GPS coordinates |
Medium – requires additional scanning system and VPS SDK |
|
Map Creation |
Not required |
High – need 3D map creation (image scanning, LiDAR, photogrammetry) |
|
Supported Devices |
Common – regular smartphones are enough |
Sometimes requires additional devices – if using an app |
|
Deployment Speed |
Fast – no map creation needed |
Slow – need VPS environment preparation and accuracy testing |
|
Maintenance Cost |
Low – only update content |
High – if environment changes (objects change), must rescan |
|
Scalability Cost |
Cheap when expanding to many points |
Very expensive to expand (each new point requires separate VPS scan) |
Marvy Co.: Your Partner in Groundbreaking AR/VR Experiences
Bringing your brand into the world of Augmented Reality (AR) and Virtual Reality (VR) can be a breakthrough — but it requires the right expertise. Marvy Co. will help you make it happen with ease. We provide:
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Exceptional creativity and technical expertise in designing engaging AR/VR campaigns that deliver unforgettable user experiences.
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Strategic consulting to integrate AR/VR into marketing, events, and customer journeys.
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A professional production team for custom 3D design, interactive environments, and multi-platform deployment.
Don’t let complexity hold back your innovation. Contact Marvy Co. today to discover how we can turn your ideas into vivid AR/VR experiences.
Contact
Email: info@marvyco.com
Phone: +84 913 639 677
Website: https://marvyco.com
